Article on the growing popularity of the Mexican celebration The Day of the Dead at nation-wide retailers. The article was published in English and Spanish.
Read the story here.
“Area retailers are making room for a new holiday spirit alongside the ghosts of Halloween.
Merchandise marketed for the Day of the Dead — the Mexican holiday honoring deceased loved ones — is spreading into mainstream America.
Target, Michaels, Walgreens and CVS are displaying skeleton-shaped cookies, greeting cards, garlands and costume makeup inspired by the Day of the Dead, which is observed on Nov. 2…”