EXPERIENCE
For more details about my work experience, visit my LinkedIn profile.
LA VERDAD JUÁREZ
~ Manage, create, and share web and social media content for engagement with our audience
~ Collaborate with editors and reporters to create digital content to share on social media
~ Build reports on web and social media analytics, and deliver suggestions
Managed an investigative bilingual digital project on extraditions of drug trafficking criminals between Mexico and the U.S. Worked with editors, writers, videographers, web designers, and illustrators to combine all elements into an accessible digital piece.
AL DIA DALLAS/THE DALLAS MORNING NEWS
~ Co-managed Al Día Dallas Facebook, Instagram, and Twitter accounts, keeping brand identity.
~ Edited and curated content for aldiadallas.com incorporating SEO best practices.
~ Produced bi-weekly newsletter.
~ Covered live events through posting updates, gifs, videos.
~ Reported and wrote in both English and Spanish; work includes digital project on Mexican wrestling. “Welcome to the World of Lucha Libre in Dallas!” won Society of News Design's 2015 Best of Digital Design.
~ Contributed to Google News certification.
STANFORD CENTER FOR HEALTH EDUCATION
~ Guest workshop leader for Dr. Seema Yasmin’s Specialized Writing and Reporting: Health and Science Journalism course.
~ Workshopped master's thesis and articles on a historic settlement lawsuit for Indian Country against Big Pharma, the backlog of sexual assault forensic exams in California, and the future of clean energy transportation.
SEO SPECIALIST
~ Search Engine Optimization specialist with experience working with live audiences since 2015.
~ I work with different companies and non-profits in the fields of communications, startups, and science-based organizations, to guide them into making the right moves to present their content that will be easily found in online search engines, such as Google.
FACT-CHECKING
~ Researched historical and research publications on integrative neuroscience, the social science behind the KGB’s communication tactics, American and World history of communication, and health science history in North Africa, Europe, and South America.
~ Fact-checked "What the Fact? Finding the Truth in All the Noise" by Dr. Seema Yasmin. The book focuses on the power of misinformation and disinformation.
KTEP 88.5 FM
~ Advised on digital presence for website and social media.
~ Crafted a digital structure for the station that included live documents including pre-production and production files, program calendar, and studio recording calendar.
~Created a program content format for a more practical approach for an existing weekly public affairs program. Advised on topics and content for upcoming programs.
~ Created a structure to have students have a more significant role at the station by identifying existing strengths and spaces for improvement.
FINHABITS
~ Worked with the marketing team on writing informational blogs for their new Finhabits 401 plan.
~ Used SEO best practices to determine the most imperative information needed for the first five blogs.
~ Aided Finhabits in optimizing the way customers can find their new products online, aligned with the company's mission, being a bilingual financial wellness platform by and for Latinos.
MEEDAN
~ Co-led a two-part workshop specializing in crafting effective, powerful, and concise science writing for Meedan’s Digital Health Lab researchers.
~ Identified goals and challenges for the group, keeping in mind the company’s initiative to promote equitable access to online health.
HISPANICS IN PHILANTHROPY
WRITER, DIGITAL PROJECT MANAGER ASSISTANT
~ "Mapping Disparity in the Time of COVID-19" is a digital mapping and storytelling project that documents the impact of COVID-19 on the Latinx community in the U.S. and across Latin America.
~ Aided the HIP and data team working on this project by choosing the main areas of research and storytelling focus, and shaping the website to accommodate this content.
~ Wrote stories of grantees from the U.S. and Latin America.
KQED SAN FRANCISCO
~ Monitored, researched, and circulated breaking local and national weekend morning news on the website and social media.
~ Shared Spanish-language evacuation info. on KQED News Twitter during wildfires. Started social media strategy between weekend and weekday team.
~ Worked with audio reporters to gather content for web posts.
ON-CALL ENGAGEMENT PRODUCER FOR FORUM
~ Managed, created, and shared web and social media content for discussion prior to and during the live 2-hour show.
~ Collaborated with audio producers. Worked on segments such as an interview with House Intelligence Committee Chairman Adam Schiff and discussions on California AB5.
MISSION LOCAL, SAN FRANCISCO
SOCIAL MEDIA AND WEB CONSULTANT
~ Created a social media strategy and made improvements on digital publication by working with individual journalists to develop their social media content and live event coverage.
~ I edited and curated website posts to improve readability and information accessibility and applied effective SEO practices to increase organic online visibility.
OAKLAND NORTH
~ Produced weekly multimedia community and culture stories, such as a multimedia project about notary public scamming in the East Bay's immigrant community.
~ Uploaded stories to WordPress and shared articles on Oakland North’s Twitter and Facebook accounts using social media best practices and analytics.
EL DIARIO DE EL PASO
~ Worked in the El Paso and Ciudad Juárez border local and federal policies.
~ Covered on binational border agreements, the impact of proposed changes, such as a 20% tariff on incoming products from Mexico.
~ Reported on the unfavorable environmental impact of the international border crossing on surrounding communities.
MERKADOTEKNIA RESEARCH AND CONSULTING LLC
CONSUMER INSIGHTS AND SOCIAL MEDIA MANAGER
~ Developed social media strategy for company’s Facebook, Instagram, and Twitter accounts in order to recruit individuals for focus groups in seven states in the United States.
~ Edited and curated qualitative and quantitative research reports on the Hispanic market for government and Forbes 100 agencies.
MOTT HAVEN HERALD/THE HUNTS POINT EXPRESS
~ Covered community news and contributed enterprise multimedia stories; articles include an investigative piece on the technology-based security measures from the New York City Housing Authority and New York Police Department.
~ Published story on the digital-divide issue for homeless residents in South Bronx during elections.
LA OPINIÓN DE LOS ÁNGELES
SOCIAL MEDIA AND WEB PRODUCER INTERN
~ Covered local and national breaking news; stories included focus on Chicano studies in three states.
~ Published daily content; stories went viral on Facebook and Twitter and increased website traffic 13%.
~ Curated, published about ten daily local and national stories for the website.